Kauai launches new "Kauai Made" logo
LIHUE, Hawaii (AP) _ Kauai launched its new ``Kauai Made'' logo _ a marker to adorn products made on Kauai by the island's people using Kauai materials.
The event resulted from a three-year push by Mayor Bryan Baptiste and Kauai's Office of Economic Development to promote Kauai businesses.
Those that qualify may place on their products a circular purple and green logo featuring a pair of hands holding a package wrapped in a ti leaf. The mark is designed to symbolize a hookupu, or an offering of an honored gift in traditional Hawaiian custom.
The county developed the mark because it wanted to capitalize on the fact that more than 80 percent of tourists visiting the island shop specifically for Kauai products.
Studies show an average Kauai tourist spends 150 dollars a day shopping, creating a potential 19 (m) million industry for Kauai-based retailers and vendors.
The event resulted from a three-year push by Mayor Bryan Baptiste and Kauai's Office of Economic Development to promote Kauai businesses.
Those that qualify may place on their products a circular purple and green logo featuring a pair of hands holding a package wrapped in a ti leaf. The mark is designed to symbolize a hookupu, or an offering of an honored gift in traditional Hawaiian custom.
The county developed the mark because it wanted to capitalize on the fact that more than 80 percent of tourists visiting the island shop specifically for Kauai products.
Studies show an average Kauai tourist spends 150 dollars a day shopping, creating a potential 19 (m) million industry for Kauai-based retailers and vendors.
posted by ams at 1:00 PM
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