Kauai to promote local products
Kauai Mayor Bryan Baptiste proposes to establish a program to promote "Kauai Made" products to the world.
The newspaper Garden Island reported in its Thursday edition that the Baptiste administration had sent suggested legislation to the Kauai County Council to market Kauai products and set rules for a product to qualify.
That can be more of a gray area than is readily apparent. Is a T-shirt "Kauai Made" if it is made in China and then stenciled in Kapaa? Organizers of the annual Made in Hawaii Festival require that half of what goes into a product must be made in Hawaii.
Baptiste announced the program at a press conference and said small-business people who make goods for local sale could expand if Kauai products had a global reputation. He said the program will be managed by the head of the Kauai Office of Economic Development, Beth Tokioka.
She indicated that the program will be low-cost, focusing mostly on a Web site and visitor pamphlets. Producers will be able to pay $50 a year per product or $75 a year per business to be listed.
Kauai draws about 600 arrivals by air daily even in November and Kauai visitors tend to be deep-pocketed, spending much more per day on hotel rooms than visitors to Honolulu do. Baptiste says even an incremental increase in spending on local products could translate into millions in new business revenues.
The newspaper Garden Island reported in its Thursday edition that the Baptiste administration had sent suggested legislation to the Kauai County Council to market Kauai products and set rules for a product to qualify.
That can be more of a gray area than is readily apparent. Is a T-shirt "Kauai Made" if it is made in China and then stenciled in Kapaa? Organizers of the annual Made in Hawaii Festival require that half of what goes into a product must be made in Hawaii.
Baptiste announced the program at a press conference and said small-business people who make goods for local sale could expand if Kauai products had a global reputation. He said the program will be managed by the head of the Kauai Office of Economic Development, Beth Tokioka.
She indicated that the program will be low-cost, focusing mostly on a Web site and visitor pamphlets. Producers will be able to pay $50 a year per product or $75 a year per business to be listed.
Kauai draws about 600 arrivals by air daily even in November and Kauai visitors tend to be deep-pocketed, spending much more per day on hotel rooms than visitors to Honolulu do. Baptiste says even an incremental increase in spending on local products could translate into millions in new business revenues.
posted by ams at 11:05 AM
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