The Maui News: Directories on same page across Hawaii
The Maui News: Directories on same page across Hawaii
- - Maui News
KAHULUI - Ad-Ventures Hawaii LLC will publish independent telephone directories throughout the Hawaiian Islands this year.
The company will continue to publish directories on Maui, the Big Island and Kauai that were established by Adventures Publishing. Additionally, the company is adding a directory on Oahu this year as well as taking over customers that advertised in The Maui Big Book. The Maui Big Book will cease publication.
Cindy Sortor will serve as president of Ad-Ventures Hawaii LLC. Sortor is a veteran of phone directory publishing. She launched 54 phone directories in Canada, and has published directories on the Mainland United States and in Mexico. She began publishing directories in Hawaii in 2001 with the first Ad-Ventures directory on Maui.
Sortor said she is excited about the venture.
"Our phone directories will give our advertisers the choice of any or all islands," Sortor explained.
"By only having one independent phone book on Maui, we will cut down on the confusion that has marred that marketplace. We definitely feel that one much stronger directory is going to come out of the combination of the best features of The Maui Big Book and the Ad-Ventures Maui book. Our helpful community pages coupled with unmatched distribution will give Maui an outstanding phone book."
Sortor said there is also an environmental plus to the one directory approach in Maui. Instead of two different independent directories distributed per household each year, there will only be one.
Sales of the previously published directories are ongoing. Ad-Ventures has been selling its new Oahu directory for several weeks now beginning with the acquisition of The Pineapple Pages. Sortor said the reception has been overwhelming.
"Our sales are far ahead of where we thought they'd be. Our Ad-Ventures book is going to be the directory of choice on Oahu."
Sortor explained that a new approach to phone directories on Oahu is one of the reasons Ad-Ventures is getting such a warm welcome from advertisers.
"For the first time, we are putting out zoned editions of a phone book," Sortor said. "That way a neighborhood store on the North Shore can afford a good-sized display ad in the phone book. They don't have to pay for the distribution to the rest of Oahu - just the geographical area where they draw their customers from."
Just as statewide advertisers can choose to advertise in any combination of the directories on the different islands, advertisers on Oahu can choose to advertise in any combination of the zones or islandwide.
"We're the only phone book company who puts the distribution decision in the hands of the advertiser," Sortor concluded. "They can have as much, or as little, of the islands as they want. We think that is a winning option for the advertiser."
- - Maui News
KAHULUI - Ad-Ventures Hawaii LLC will publish independent telephone directories throughout the Hawaiian Islands this year.
The company will continue to publish directories on Maui, the Big Island and Kauai that were established by Adventures Publishing. Additionally, the company is adding a directory on Oahu this year as well as taking over customers that advertised in The Maui Big Book. The Maui Big Book will cease publication.
Cindy Sortor will serve as president of Ad-Ventures Hawaii LLC. Sortor is a veteran of phone directory publishing. She launched 54 phone directories in Canada, and has published directories on the Mainland United States and in Mexico. She began publishing directories in Hawaii in 2001 with the first Ad-Ventures directory on Maui.
Sortor said she is excited about the venture.
"Our phone directories will give our advertisers the choice of any or all islands," Sortor explained.
"By only having one independent phone book on Maui, we will cut down on the confusion that has marred that marketplace. We definitely feel that one much stronger directory is going to come out of the combination of the best features of The Maui Big Book and the Ad-Ventures Maui book. Our helpful community pages coupled with unmatched distribution will give Maui an outstanding phone book."
Sortor said there is also an environmental plus to the one directory approach in Maui. Instead of two different independent directories distributed per household each year, there will only be one.
Sales of the previously published directories are ongoing. Ad-Ventures has been selling its new Oahu directory for several weeks now beginning with the acquisition of The Pineapple Pages. Sortor said the reception has been overwhelming.
"Our sales are far ahead of where we thought they'd be. Our Ad-Ventures book is going to be the directory of choice on Oahu."
Sortor explained that a new approach to phone directories on Oahu is one of the reasons Ad-Ventures is getting such a warm welcome from advertisers.
"For the first time, we are putting out zoned editions of a phone book," Sortor said. "That way a neighborhood store on the North Shore can afford a good-sized display ad in the phone book. They don't have to pay for the distribution to the rest of Oahu - just the geographical area where they draw their customers from."
Just as statewide advertisers can choose to advertise in any combination of the directories on the different islands, advertisers on Oahu can choose to advertise in any combination of the zones or islandwide.
"We're the only phone book company who puts the distribution decision in the hands of the advertiser," Sortor concluded. "They can have as much, or as little, of the islands as they want. We think that is a winning option for the advertiser."
posted by DP at 3:50 PM
Links to this post:
Create a Link
<< Home