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Saturday, March 27, 2004

Hotel occupancy in January up on Maui

The Maui News:
Hotel occupancy in January up on Maui

Maui's hotel occupancy rate in January was 77.5 percent, up from 72.4 percent in January 2003.

The rest of the state did just about as well. Hospitality Advisors LLC, which publishes the survey, noted that a year ago a SARS scare in Asia had driven down tourism.
On the other hand, January 2003 included the Pro Bowl, while this year that big draw was in February.

Oahu led the state, just barely, in percentage of rooms sold: 77.7 percent. Hawaii showed a big gain from 64.4 percent to 72.0 percent. Kauai gained even faster, from 65.0 percent to 74.4 percent.

Although occupancy rose everywhere, room rates were more stable.

Maui's were the highest, $194 a night, but that was down a dollar from 12 months before.

Oahu published rates rose $4 to $123, Hawaii's dropped $2 to $164. Kauai's rose a dollar to $181.

Revenue per available room (RevPAR), a better measure of overall business, rose by $8 on Maui to $150.

RevPAR rose $18 on Kauai to $135, rose $11 on Hawaii to $118 and rose $8 on Oahu to $95.

On Maui, luxury rooms (the top category in the five-tier Hospitality Advisors scale) pushed past $300 a night posted rates and reaped a RevPAR of $217.

The difference with luxury rooms on Oahu was dramatic. On Oahu, a luxury room was advertised at $100 a night less, though the difference in RevPAR was not as extreme - only $68.

Detailed statistics for February have not been published, but Hospitality Advisors said Thursday that preliminary results show the statewide occupancy rate topped 82 percent.

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